The game is set in Harbor City, a fictional city in Japan known for being a reputed base for the fashion industry. The protagonist is given her elder sister's appeal shop to take her first steps into the business world. As the store's new owner, she aspires to win the Platinum trophy in the Business Award competition held between the other executive branches of the city; winning the prize is considered a crowning achievement in the fashion business world. While she competes with her business rivals, the protagonist juggles with whatever hurdles she encounters from her college education and love life.